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Valorificarea comercială a creaţiei contemporane de artă populară: „Galeriile de artă populară” ale Muzeului „Astra”

  • Subiect: "The Folk Art Galleries" of The "ASTRA" Muzeum. A way to genuine folk art understanding The preservation and promotion of traditional culture and art in Roman ia have been among the most important goals for the ASTRA Museum. Its strategy and cultural policy include several programmes for artisans, offering them support, promotion, training ea. The Galleries are part of this strategy. The Museum opened its first Gallery in 1991, in the old part of the medieval city of Sibiu, sensing the need for good quality folk art products. From the very beginning, the gallery was more than a usual museum shop, acting like an interface between the artisans and the public, helping really valuable artisans to make their work known and, on the other hand, educating the buyers to recognize genuine folk art products and reject the kitsch. The display reconstructs the traditional rural home, giving the visitors an accurate idea about the use of each object. The offer includes pottery, household objects carved în wood, textiles, leather and fur items, painted eggs, ornaments, traditional costumes, music instruments, ea. The success of this first stage led to the opening of a second Gallery, located at the entrance of the Open Air Museum in Sibiu. Thus, the visitors can buy products belonging to the traditional way of life after having visited the households and pre/industrial installations displayed on a surface of 100 hectares. The artisans who are invited for demonstrations increase the attraction. The number of visitors, the sales, the recognition gained by the artisans, their participation at international fairs and the better understanding of folk art products among the Romanian public prove that the Folk Art Galleries programme is a success.
  • Limba de redactare: română
  • Secţiunea: Muzeul „ASTRA” şi cultura tradiţională a satului contemporan. Conceptul de „museu vivum”
  • Vezi publicația: Cibinium
  • Editura: ASTRA Museum
  • Loc publicare: Sibiu
  • Anul publicaţiei: 2000
  • Referinţă bibliografică pentru nr. revistă: anul 2000; seria 1990-2000
  • Paginaţia: 237-242
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