• Subiect: The affirmation of marketing in culture presupposes: the assimilation, on the level of theory and cultural action of the significant concepts from this domain; the building of new concepts and the enriching of the existing ones. The continuous discoveries in the field of marketing are relatedbto the continuous dialogue between the marketing practitioner and the subjects chosen. The "ASTRA" Museum celebrates not just 100 years of existence, but also 10 years of organized dialogue with its public. During this period, the communication function of the values of the ASTRA system has evolved and obtained new results. Today, we can talk about a new model of communication with the public, namely the ASTRA Model.
  • Limba de redactare: română
  • Vezi publicația: Cibinium
  • Loc publicare: Sibiu
  • Anul publicaţiei: 2001-2005
  • Referinţă bibliografică pentru nr. revistă: anul 2001-2005; seria 2001-2005
  • Paginaţia: 171-176
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