Subiect: The paper is aiming at analyzing the publicity from the most important Transylvanian German newspaper, the Siebenbürgisch-Deutsches Tageblatt which was published in Sibiu since 1872. The products advertised in the periodical were both of foreign and domestic origin, many of them trademarks (Maggi, Dr. Oetker’s, Persil) the Romanian customer had to rediscover not until after the political change from 1989.
