Analiza comportamentului consumatorilor culturali la MMB
(studiu de caz, mai 2015)

Subiect: The research concerning culture in Romania has depended upon the development of the sociological instruments, on one hand, and on the evolution of the concept of culture itself, on the other hand. The present paper presents the results of a test applied to visitors of the Municipal Museum of Bucharest. The test consisted of questions concerning the culture consumers' behavior. According to the results, the culture consumers' behavior is connected to their spare time, varying according to the day of the week; rest and sports are the main means of spare time spending, cultural activities being the fast on the list of priorities.
Limba de redactare: română
Secţiunea: Marketing muzeal
Vezi publicația: Bucureşti - Materiale de Istorie şi Muzeografie: Bucureşti-MIM
Editura: Muzeul Municipiului Bucureşti
Loc publicare: Bucureşti
Anul publicaţiei: 2015
Referinţă bibliografică pentru nr. revistă: XXIX; anul 2015
Paginaţia: 285-294
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