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Influenţa stilului Secession asupra graficii publicitare de tip factură comercială, utilizată în Oradea la începutul secolului al XX-lea

  • Subiect: At the end of the 19th century the overgrowing urbanization formed a new type of social strata' s consumers in Oradea. Even though the street venders and boroughs continued to still exist and work on, the shops began to appear and increase, thus offering specifically a large variety of products. The local aristocracy and the developing social strata established new commercial companies, warehouses, offices to be represented, and shops for display and for sale. Each of these units published its advertising in the daily newspapers of that time, and they ordered illustrated commercial invoices. Being in the period of modernism, one can easily understand that the advertising and invoices were designed in the spirit of that style. This work shows the invoices of the following companies (see the pictures): The agricultural tools and ploughs called "Dumitru Ghitea and son"; "Friedländer Herman's Hat Factory''; "Gerlach and Nagy's Bicycles Shop". There was a warehouse called "Hant Frigyes warehouse of glasses, windows, mirrors, china (porcelain) objects, and household items". There was "junior Popper Josef’s warehouse and shop of spices, sweets, wines, exotic fruits and mineral waters ". There was "Kugler and Andrenyi's warehouse of machines and steel objects". There were: "Wachsrnann Albert's druggist's shop'', "Laszlo and Hunyadi's steam mills" and ,,Rirnanoczy Kalman's factory of furniture and parquet".
  • Limba de redactare: română, engleză
  • Secţiunea: Studii şi articole - Istoria artei
  • Vezi publicația: Sargetia. Acta Musei Devensis
  • Editura: Astra
  • Loc publicare: Deva
  • Anul publicaţiei: 1999-2000
  • Referinţă bibliografică pentru nr. revistă: XXVIII-XXIX-1; anul 1999-2000; subtitlu: Acta Musei Devensis
  • Paginaţia: 477-486
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