Produse de igienă şi înfrumuseţare în Timişoara interbelică

  • Subiect: „Hygiene was one of the important items of the lot of emancipation factories, which runs in Timişoara daily life within the interwar period. Hygiene, coming from the Greek name of Hygieia, Asclepius’ daughter, the medicine god, means the series of conditions and practices that constantly maintain health. Auxiliary based on hygiene, the field of beauty making contributed to identify and promote the cult of exterior image, through advertising, like a real industry. The advertising message was built to leave the potential client see only the qualities of the product not its deficiencies. The advertising in interwar period might be the ideal of the great corporations of today, with the advertising to say all, leaving no space for interpretations and totally directing the product toward the consumer.”
  • Limba de redactare: română
  • Vezi publicația: Banatica
  • Editura: Muzeului Banatului Montan
  • Loc publicare: Reşiţa
  • Anul publicaţiei: 2019
  • Referinţă bibliografică pentru nr. revistă: 29; nr. în TOM: 2; anul 2019
  • Paginaţia: 343-370
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